The Problem/Challenge:
NLCA’s previous online donation application produced siloed donor data, forcing the organization to maintain two separate systems. This fragmentation led to inefficiencies in tracking giving and required extra administrative work.
The Techbridge Solution:
NLCA replaced the outdated donation app with GiveLively and integrated it with Salesforce’s NPSP, creating an end-to-end solution that consolidates donor information into a single system.
The Impact/Outcome:
- Donor data is now unified and easily accessible.
- Maintaining a single system has saved valuable staff time.
- The fundraising team benefits from using Salesforce as the single source of truth.